Workflow
大行情拉动券商APP月活 12家超400万 华泰、国泰海通、平安领跑
智通财经网·2025-08-17 22:40

Core Insights - The market sentiment has improved significantly in July, leading to an increase in user activity for securities applications, with active users reaching 167 million, a month-on-month increase of 3.36% and a year-on-year increase of 20.89% [1][2] - The number of new A-share accounts opened in July reached 1.96 million, a year-on-year surge of 71% and a month-on-month increase of 19%, indicating a strong correlation between market conditions and the activity levels of brokerage apps [2] - The top 10 brokerage apps all surpassed 5 million active users, with Huatai Securities' "Zhangle Caifutong" leading at 11.36 million [3][4] User Activity and Rankings - In July, 12 brokerage apps had over 4 million active users, reflecting a robust competitive landscape [3][4] - The top five brokerage apps by active users are Huatai Securities, Guotai Junan, Ping An Securities, China Merchants Securities, and CITIC Securities [3][4] - The month-on-month growth rates for the top 50 brokerage apps were all positive, with Southwest Securities' "Southwest Jindianzi" app showing the highest growth at 8.49% [5][6] Third-Party App Performance - Third-party stock trading apps also saw increased activity, with Tonghuashun leading at 35.01 million active users, followed by Dongfang Caifu and Dazhihui [7][8] - The gap between third-party apps and brokerage apps in terms of active users is narrowing, with Dazhihui's active users only 56.29 thousand behind Huatai Securities' app [9] App Innovations and Updates - In July, at least 57 brokerage firms updated their app functionalities, focusing on trading, market data, and portfolio management [10] - Notable innovations include Guotai Junan's launch of the first fully AI-driven app, "Guotai Junan Lingxi," and Jianghai Securities' "Zuhua" app aimed at younger investors [11]