代销新规即将实施 已有银行抢先行动

Core Viewpoint - The implementation of the new regulations for commercial banks' agency sales business is prompting banks to adjust their sales models, emphasizing compliance and self-managed channels [1][2][4]. Group 1: Regulatory Changes - The new regulations, effective from October 1, require banks to limit agency sales to their own channels, prohibiting outsourcing or embedding sales processes in third-party platforms [4]. - Banks are expected to terminate partnerships with third-party platforms, as seen with a certain commercial bank ending its fund sales cooperation with "Huawei Wallet" and "Yutong Life" [2][3]. Group 2: Business Model Adjustments - The shift towards self-managed channels is a clear signal of banks reinforcing compliance and risk management, allowing better control over sales processes [2][5]. - The transition may temporarily affect business efficiency as banks invest in system upgrades and customer training [4]. Group 3: Long-term Implications - The new regulations are anticipated to lead to a comprehensive restructuring of the agency sales model, enhancing the overall compliance level in the industry [4][6]. - Banks will focus on building robust self-operated platforms to improve customer engagement and service efficiency, aligning with the growing demand for diversified wealth management [5][6].