三顾之城 文旅消费新场景红了

Group 1 - Nanyang's cultural tourism industry is experiencing significant growth, with 58.09 million visitors and a total tourism revenue of 48.23 billion yuan in the first half of the year, representing year-on-year increases of 4.65% and 12.71% respectively [1] - The cultural and related industries' added value now accounts for 5.3% of Nanyang's GDP, highlighting the importance of cultural tourism to the local economy [1] - Nanyang's branding as "Three Visits City" is becoming a key attraction, enhancing its image and promoting regional development [4][13] Group 2 - Nanyang is actively promoting its cultural tourism through various events, including a promotional video in Milan and activities in Beijing and Wuhan, showcasing its commitment to cultural integration and tourism development [4] - The city aims to build a strong cultural brand and enhance its tourism offerings, focusing on unique experiences and high-quality development [4][14] - The establishment of themed accommodations, such as the unique lodgings at Jiulong Lake, is driving tourism growth and attracting visitors from afar [5][14] Group 3 - Nanyang's tourism strategy includes the development of diverse accommodation options, with 464 themed lodgings currently operational in Nanzhao County, focusing on wellness, family interaction, and forest sightseeing [5][14] - The region's natural beauty and favorable climate make it a popular destination for summer tourism, with significant visitor numbers reported in scenic areas like Xixia and Taiping Town [6][16] - The integration of cultural and tourism sectors is evident in the development of night economies and immersive cultural experiences, enhancing the overall visitor experience [10][12][11] Group 4 - The local government is implementing a three-year action plan to boost the cultural and tourism industry, emphasizing the "cultural tourism + various industries" model to stimulate economic growth [9] - Nanyang's tourism industry is characterized by a strong focus on ecological and cultural tourism, with initiatives to enhance local attractions and promote sustainable practices [18][19] - The region is seeing a rise in themed accommodations and experiential tourism, with a focus on integrating local culture and natural resources into the tourism experience [19][20]