百日燃情 铸就“苏超”传奇

Core Insights - The Jiangsu Provincial Urban Football League ("Su Super") has successfully engaged a large audience, with over 210,000 attendees across six home cities and numerous viewing points, showcasing the passion for grassroots football [1][2] - The league has seen a significant increase in attendance, with the average number of spectators rising from 18,000 at the opening match to over 60,000 for key matches, culminating in a total audience exceeding 1.3 million by the ninth round [2][3] - The league has become a cultural phenomenon, transcending local events to gain national attention, with social media engagement reaching over 29.34 billion views on Weibo and 280 billion on Douyin [5][6][7] Audience Engagement - The league's opening match attracted 18,000 spectators, but subsequent matches saw a dramatic increase, with the average attendance surpassing 25,000 by the fourth round and a record 60,633 for a match in Nanjing [2][3] - The league has effectively tapped into the public's desire for sportsmanship, with memorable moments such as a dramatic rain-soaked match and players demonstrating exceptional dedication [3][4] Player Diversity and Community Impact - Among the 516 players, 337 are amateur athletes, including students and workers, reflecting a diverse representation of the community and inspiring local engagement [4] - The league has facilitated opportunities for players, with at least 10 players gaining university admissions, symbolizing the intersection of sports and education [4] Economic and Cultural Influence - The league has stimulated local economies, with significant increases in tourism and consumer spending during match weekends, generating approximately 38 billion yuan in revenue over the first six rounds [8][9] - The integration of viewing experiences into local culture, such as "second site" viewing areas, has transformed match days into community festivals, enhancing local business and social interaction [8][9] Operational Improvements - The league has shown responsiveness to audience feedback, improving venue capacities and public services, and implementing measures to enhance the spectator experience [9] - The establishment of a feedback loop through the Jiangsu 12345 hotline has been recognized as a significant step in community engagement, reinforcing the league's commitment to serving the public [9]