专访恩施市板桥镇党委书记刘荆： “政企协同推动中国板党之乡产业复兴”

Core Viewpoint - The revival of the "Banjiao Dangshen" industry is underway, driven by government initiatives, brand re-establishment, and the growing health industry, aiming to enhance quality and market presence [1][2][3]. Group 1: Industry Background - "Banjiao Dangshen" has a cultivation history of over 600 years, with unique growing conditions such as an altitude of around 1700 meters and an average annual temperature of 10°C, making it a top-tier ginseng in China [1]. - The industry faced a decline due to poor farming practices, leading to decreased quality and market presence, resulting in a decade-long stagnation [2]. Group 2: Current Industry Status - The area under "Banjiao Dangshen" cultivation has reached over 18,000 acres, with approximately 3,000 farming households, generating an annual output value of 150 million yuan in 2024 [3]. - The government has reinitiated the "China Banjiao" cultural tourism promotion and established a three-year action plan to enhance the entire industry chain by 2026 [2][3]. Group 3: Future Development Plans - The focus will be on improving the quality of "Banjiao Dangshen" through the support of leading enterprises, promoting standardized cultivation practices [5]. - The industry aims to penetrate the mid-to-high-end dining market by leveraging the medicinal properties of "Banjiao Dangshen" in dishes like "Dangshen Chicken Soup" [5][6]. - The integration of the "Banjiao Dangshen" industry with health and wellness tourism is planned, capitalizing on the region's summer retreat appeal and existing tourist infrastructure [6].