邹明星返乡执甲唤醒板桥党参十年沉寂 闯入电商年销1000万锚定高端化市场

Core Viewpoint - The article highlights the journey of a local entrepreneur, Zou Mingxing, who is revitalizing the production and market presence of Banjiao Dangshen (a type of ginseng) in Enshi, Hubei Province, after it faced significant challenges due to quality control issues in the past [2][4][6]. Group 1: Company Background - Zou Mingxing returned to her hometown in 2022 and discovered that Banjiao Dangshen was in a crisis due to past quality control failures, which had damaged its reputation and market presence [3][4]. - The company, Enshi City Fenglan Banjiao Dangshen Co., Ltd., has helped over 200 local farmers increase their income by an average of 200,000 yuan each [2][5]. Group 2: Quality Control and Standards - Zou Mingxing has implemented strict quality control measures, including the establishment of testing protocols for pesticide residues and heavy metals at collection points [5]. - The company has invested nearly 20 million yuan in total, with 2 million yuan specifically allocated for seed research and innovation [5][6]. Group 3: Market Expansion and Sales Strategy - Initially facing challenges in traditional sales channels, Zou Mingxing pivoted to e-commerce, leading to over 10 million yuan in sales within a year [6][7]. - The company has developed a new sales model that combines online and offline strategies, allowing for better market penetration [6][7]. Group 4: Future Plans and Industry Development - Zou Mingxing aims to enhance the product line by developing processed products and extending the industry chain, with plans to enter high-end markets within five years [7][8]. - The long-term vision includes integrating agricultural production, processing, and tourism to create a comprehensive experience for consumers [7][8].