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定了!武汉杉杉奥特莱斯9月25日正式开业,将迎50余家奥莱首店
Chang Jiang Ri Bao·2025-08-18 01:16

Core Insights - Wuhan Shanshan Outlets is set to officially open on September 25, 2025, with construction nearing completion and brand signing progress at 99% [1][4][8] Group 1: Project Overview - The outlet is located in Wuhan Economic Development Zone, covering an area of 177 acres with a construction scale of approximately 130,000 square meters and around 2,000 free parking spaces [4] - It is the 21st outlet complex of Shanshan Commercial Group and the first "Lakeside Outlet" in Central China [4] Group 2: Brand and Retail Strategy - Over 260 international and domestic brands have been introduced, including luxury brands like GUCCI, PRADA, and Burberry, as well as over 30 international fashion and trendy brands [8] - The outlet will feature flagship stores and a combination of new retail and new business formats, aiming to provide a comprehensive shopping experience for families [8] Group 3: Unique Selling Proposition - Wuhan Shanshan Outlets is positioned as "Leisurely Enjoyment Shanshan, Lakeside Outlet," integrating "lake scenery" into its commercial layout, offering both indoor and outdoor shopping experiences [9] - The project aims to blend "lakeside vacation" with "big brands at small prices," creating a new urban micro-vacation destination that combines leisure, shopping, and family gatherings [9]