Sou Hu Wang·2025-08-18 01:45Core Viewpoint - JD.com and Hengjie have entered into a comprehensive strategic cooperation agreement aimed at doubling Hengjie's sales on JD.com within two years and accelerating Hengjie's international business through JD's global resource network [1][5]. Group 1: User Insights and Product Innovation - The collaboration focuses on understanding diverse consumer needs in the bathroom sector, utilizing JD's vast consumer behavior data and industry trend analysis alongside Hengjie's research to develop innovative products [3]. - Both companies will leverage JD's expertise in big data, cloud computing, and artificial intelligence, combined with Hengjie's manufacturing capabilities, to enhance product intelligence and electrification, creating user-friendly products [3]. Group 2: Service and Channel Integration - The partnership emphasizes the integration of JD's logistics and service systems with Hengjie's service standards to create a comprehensive "lifecycle service solution" for consumers [4]. - The collaboration aims to enhance online and offline channel synergy, with plans to establish a "ten-million-level store" in Tianjin and expand JD's home appliance and furniture stores to over 400 locations [4]. Group 3: Market Opportunities and Performance - The partnership is well-timed with the ongoing home appliance upgrade policies, which have invigorated the home consumption market, leading to successful product launches and strong sales performance for Hengjie [5]. - Hengjie has received multiple awards for its marketing and consumer experience, indicating a strong market presence and consumer engagement [5].