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央视曝光直播间卖和田玉骗局 成本仅十几元?直播间招演员、商家上科技与狠活儿
Qi Lu Wan Bao·2025-08-18 01:50

Group 1 - The article highlights the prevalence of fraudulent practices in the Hetian jade market, where unscrupulous merchants exploit consumers' lack of knowledge to deceive them and disrupt market order [1][6][21] - In Nanyang's Shifo Town, a major processing and trading hub for Hetian jade, low-quality jade materials are being disguised as high-end Hetian jade through chemical treatments and dyeing processes [3][8][10] - The article details how fake Hetian jade is sold with counterfeit certification, including a rapid production of fake certificates for Afghan jade, which is sold at inflated prices [16][19][21] Group 2 - The rise of live-streaming e-commerce has created a unique "walking broadcast" ecosystem in Shifo Town, where hosts perform scripted sales tactics to promote jade products [23][30] - Merchants and live-streamers collaborate in staged performances to create a sense of urgency and exclusivity, often manipulating prices and product origins to mislead consumers [25][32] - The article reveals that some live-streaming companies employ actors and use exaggerated claims about the health benefits of their jade products to enhance sales, leading to significant profits [40]