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家电以旧换新“焕”出经济新活力
Yang Guang Wang·2025-08-18 01:59

Core Insights - The "old-for-new" policy has significantly boosted the home appliance market in Kunming, with retail sales of home appliances and audio-visual equipment increasing by 166.3% and communication equipment by 77.6% year-on-year in the first half of the year [1][2] Group 1: Policy Impact - The "old-for-new" initiative is injecting strong momentum into the consumption market and serves as an important indicator of Kunming's economic vitality [2] - The policy has led to a notable reduction in consumer decision-making time, with the core driver for upgrades being the combination of quality and affordability [3][4] - The national government has allocated 690 billion yuan in special bonds to support the expansion of the "old-for-new" policy across various sectors, including home appliances [9] Group 2: Consumer Behavior - Consumers in Kunming are increasingly interested in energy-efficient and smart home appliances, with 95% of sales being energy-efficient products [5] - New categories such as dishwashers and smart home devices are experiencing rapid growth, indicating a shift towards a "lazy economy" and IoT lifestyle [5] - The demand for high-quality living is reflected in the popularity of health-oriented features in appliances, such as sterilization technology in refrigerators [5] Group 3: Market Dynamics - The "old-for-new" policy has led to a surge in sales at major retailers like JD MALL and Suning, with JD reporting over 90,000 transactions and 4 billion yuan in sales in the first half of 2025 [3][4] - The policy has also stimulated demand in previously overlooked county markets, with significant growth in appliance sales in these areas [7][8] - The integration of local services, such as community outreach and home delivery, has enhanced consumer engagement and satisfaction [7][8] Group 4: Future Outlook - Experts suggest that the penetration of energy-efficient and smart products in Kunming is still below that of first-tier cities, indicating substantial growth potential in the county market [10] - The government has introduced a subsidy program for home modifications aimed at the elderly, which is expected to further stimulate the silver economy [11] - Continuous policy optimization and a stable subsidy mechanism are recommended to fully unlock the consumption potential of the elderly demographic [11][12]