单展吸金1200万 广州“二次元消费”破圈

Core Insights - The ACG (Anime, Comic, Game) culture and economy in Guangzhou is experiencing significant growth, with a total of 11 large-scale ACG exhibitions held in the first half of the year, attracting 840,000 visitors [2][3][4] - The rise of the "Dimensional Station·Cyber Guangzhou" initiative has contributed to increased consumer traffic and engagement in the ACG sector, showcasing the city's potential as a hub for ACG events [2][3] Group 1: Event Statistics - In the first half of the year, Guangzhou hosted 11 major ACG exhibitions covering a total exhibition area of 520,000 square meters, receiving 840,000 visitors from both domestic and international locations [3][4] - The 36th Firefly Animation and Game Carnival in Guangzhou attracted 288,000 attendees, with 1.5 million tickets sold online, indicating strong demand for ACG events [4] - The "KUROFEST" event drew over 10,000 participants, with nearly half coming from outside the province, setting a record for the brand's offline attendance [4] Group 2: Economic Impact - The ACG exhibitions have stimulated the "ticket root economy," enhancing the integration of business, travel, and cultural consumption in Guangzhou [3] - The Guangzhou game industry is projected to generate approximately 140.67 billion yuan in total revenue in 2024, reflecting a year-on-year growth of about 10.5% and accounting for 43.17% of the national revenue in the sector [5] - The overall user base for the broader ACG market in China is expected to grow from nearly 460 million in 2021 to 503 million by 2024, with the "Z Generation" spending over 3,000 yuan annually on anime and related products [5] Group 3: Government Support and Initiatives - The Guangzhou government is actively promoting the ACG industry through policies and financial incentives, including rewards for new and expanding exhibitions [7] - The introduction of the "Exhibition + Consumption" digital platform by the Guangzhou Commerce Bureau and Alipay aims to enhance visitor experience and facilitate access to various services during ACG events [8]