西岸梦中心“夜间经济+水岸经济”品牌标识正越发鲜明 伴随码头钢琴声 西岸持续“造梦”

Core Insights - GATE M West Bank Dream Center is enhancing its brand identity through "Night Economy + Waterfront Economy" initiatives, showcasing a vibrant cultural scene within a 162,000 square meter space along the Huangpu River [1] Group 1: Event Highlights - The "GATE M Waterfront Music Festival × Waterfront Film Festival" took place from August 15 to 24, featuring three immersive waterfront stages, four cross-border forums, 13 performances by "music dreamers," and multiple outdoor film screenings over ten days [1] - The main stage, "Waterfront Theater," was developed in collaboration with JZ Music, hosting professional bands and singers to provide enjoyable music performances against the backdrop of the river [1] - The "Dock Theater," located in a landmark building, utilized a historic dock as a natural stage, allowing audiences to enjoy performances in a unique setting [1] Group 2: Community Engagement - The event attracted attendees who remained after music performances to enjoy outdoor films, indicating strong community engagement and interest in the dual offerings [2] - The film festival collaborated deeply with Shanghai Film Co., showcasing a blend of art and commerce, positioning the West Bank Dream Center as a "container for ideal living" and a testing ground for diverse consumer experiences [2] - Upcoming screenings include classic films such as "Robot Dreams," "Slam Dunk," and "Hachi: A Dog's Tale," transforming the riverside into a "theater without a roof" [2] Group 3: Thematic Forums - The festival will host themed forums every weekend at the "Waterfront Theater," featuring discussions with JZ Music artists, insights from the creative team behind "The Little Monster of Langlang Mountain," and conversations on sustainable lifestyles in collaboration with ELLE magazine [2]