亲近自然享清凉 “绿水青山”释放暑期文旅消费新活力

Core Insights - The article highlights the growing popularity of "cool tourism" and "summer escape" activities in China during the summer season, driven by rising temperatures and innovative consumption scenarios in various regions [2][6] Group 1: Regional Developments - In Hunan's Lianyuan, the Longshan National Forest Park has created diverse water-related activities such as rafting and camping, attracting visitors seeking summer coolness [4] - The forest camping base in Shizhu Tujia Autonomous County, Chongqing, has become a popular destination, with over 2,000 visitors daily during the summer vacation [4] - The Bo Shan Cave in Zibo, Shandong, offers a natural air-conditioned environment with a constant temperature of 18°C, drawing tourists to its unique karst formations [4] - In Gansu's Baiyin, the Shuichuan Wetland Park enhances the tourist experience with a scenic train ride, supported by infrastructure improvements along the Yellow River's ecological corridor [4] Group 2: Market Trends - The China Meteorological Administration has released 16 national summer escape travel routes covering over 60 cities across 21 provinces, indicating a structured approach to promoting cool tourism [6] - Data from Meituan Travel shows a nearly 200% increase in searches for "cool tourism" since July, reflecting a significant consumer interest in summer getaway options [6]