Workflow
突发!还在刻意“辱华”,必须付出巨大代价!滚吧!
Xin Lang Cai Jing·2025-08-18 03:21

Group 1 - Dolce & Gabbana (D&G) faced significant backlash in 2018 after releasing a controversial advertisement that was perceived as derogatory towards Chinese culture, leading to a 20% drop in sales and a similar decline in brand value [3][12] - The brand's exposure in media decreased to only 1/10 of previous levels due to widespread boycotts from both Chinese consumers and international celebrities [3][12] - Swatch Group recently faced criticism for a promotional image that perpetuated racial stereotypes, which sparked outrage on social media [5][11] Group 2 - Swatch's delayed apology and lack of immediate public relations response failed to quell consumer anger, highlighting the importance of timely communication in crisis management [5][12] - The company reported an 11.2% decline in sales and an 88% drop in net profit, attributing these losses to challenges in the Chinese market, which is crucial for its revenue [12][14] - Despite the downturn, the Chinese market contributed 2.63 billion Swiss francs in sales, accounting for 33.3% of the group's total revenue, indicating its significance to Swatch's overall performance [12][14]