Core Insights - The 818 Global Car Purchase Festival by Autohome is themed "Remembering the AI Future" and aims to boost car consumption in line with national policies, providing a one-stop service for consumers from online selection to offline experience and transaction [1][2] - Autohome has allocated 30 million yuan in direct subsidies for this year's festival, combining national, local, and manufacturer subsidies to lower the purchase threshold for consumers [2] - The festival marks the 20th anniversary of Autohome, which plans to leverage partnerships with major automotive brands and platforms to enhance consumer engagement and create a win-win situation for consumers, merchants, and the platform [1][2] Industry Context - The automotive industry is undergoing a significant transformation towards electrification and intelligence, with increasing competition in the traditional fuel vehicle market leading to price wars and declining profits for manufacturers [2] - Consumer purchasing decisions are becoming more cautious due to macroeconomic pressures, prompting Autohome to implement purchase subsidies to stimulate demand and assist manufacturers in managing inventory [2] Technological Advancements - Autohome is implementing an "All in AI" strategy to enhance the car buying experience, utilizing AI assistants for 24/7 consumer inquiries and innovative technologies for product visualization [3] - The company has developed five AI-driven marketing products that create a comprehensive marketing loop, significantly improving marketing efficiency for manufacturers [3][4] Global Expansion - Autohome's overseas version launched on June 30, 2023, aims to connect Chinese automotive brands with international markets, covering key regions such as Asia, Europe, Oceania, and South America [4][5] - The festival also serves as a platform to showcase Chinese automotive brands to the global audience, enhancing their international market presence [5] Strategic Importance - The 818 Global Car Purchase Festival is positioned as a key infrastructure and innovation engine for the high-quality development of the Chinese automotive industry, emphasizing technology empowerment, consumption upgrades, and global brand expansion [5]
汽车之家818全球购车节:AI驱动助力车市供需双赢