首店经济引领消费热潮，万达“提质提级”重构齐鲁商业生态

Core Insights - The opening of Hema's first store in Zibo marks the successful expansion into Shandong's seventh city, highlighting the role of "first store economy" in stimulating regional consumption [1] - The collaboration between Hema and Zhuhai Wanda Commercial Management Group demonstrates the replicability of their commercial resource integration and consumption upgrade strategies [1][2] Group 1: Market Position and Strategy - Zhuhai Wanda Commercial Management Group has been deeply rooted in Shandong for 15 years, operating 20 shopping centers across 11 cities, with a new Wanda Plaza set to open in Jinan by December 2025 [2] - The company is actively upgrading its commercial ecosystem by tailoring strategies to customer needs, implementing structural adjustments, and enhancing operational quality [2][3] Group 2: Structural Adjustments - The company focuses on brand elevation to activate existing commercial spaces, using customer demand as a guide to redefine shopping center positioning and tenant mix [3][4] - For instance, the Jinan Weijiazhuang Wanda Plaza has successfully revitalized its offerings by introducing 48 new brands in the first half of 2025, enhancing customer engagement and driving high-quality consumption [3][4] Group 3: Experience Enhancement Strategies - The company emphasizes creating a comfortable shopping experience through operational, marketing, and service innovations, including the "one store, one color" principle for unique visual identities [5][6] - Significant upgrades to public areas and facilities have been made to improve customer experience, leading to increased dwell time and emotional connection with the space [6] Group 4: Marketing and Service Innovations - The marketing strategy has evolved from unified marketing to a multidimensional approach, integrating local cultural elements and hosting various events to enhance customer engagement [6][7] - The introduction of value-added services and training for staff and merchants aims to create a win-win ecosystem, enhancing customer satisfaction and brand loyalty [7] Group 5: Future Developments - The upcoming Jinan Century Avenue Wanda Plaza, set to open in December 2025, will feature a garden-style commercial space designed to cater to diverse lifestyles and enhance community engagement [8][9] - The company aims to replicate its successful strategies in more cities, focusing on activating regional consumption potential and evolving commercial spaces into platforms for lifestyle value creation [10]