Xin Lang Zheng Quan·2025-08-18 06:35Core Insights - The number of monthly active users for securities apps in China has surpassed 166 million, with a penetration rate of 15.46%, indicating a strong demand for digital investment tools [1] - The competitive landscape is dominated by three major players: Sina Finance, Tonghuashun, and Eastmoney, which have established a "tripod" structure in the market [1] Group 1: Company Analysis - Sina Finance App: Holds a leading position due to its global perspective and authoritative news coverage, providing timely interpretations of major global events and utilizing AI for policy impact reports [2] - Tonghuashun: With 35.02 million monthly active users, it is recognized for its trading efficiency and intelligent tools, including a lightning trading system that supports over 90% of brokers [3] - Eastmoney: Positioned as a "retail investor base," it has 17.21 million monthly active users and leverages community engagement and fund services to create a competitive edge [3] Group 2: Market Trends - In July 2025, the number of active users for securities services apps increased by 3.36% month-on-month to 167 million, with a year-on-year growth of 20.89%, marking the highest monthly increase of the year [3] - The number of new A-share accounts opened in July reached 1.96 million, a significant year-on-year increase of 71%, reflecting a recovery in market sentiment [3] - In the brokerage app sector, Huatai Securities leads with 11.36 million monthly active users, followed closely by Guotai Junan and Ping An Securities, indicating a narrowing gap between third-party apps and brokerage apps [3] Group 3: User Pain Points and Future Evolution - Despite the strong market position of the top three apps, user feedback highlights issues such as complexity in Tonghuashun's features and varying content quality in Eastmoney's community [4] - The differentiation between third-party platforms and brokerage apps is evident, with a trend towards "large and stable" versus "small and fast" development paths [4] - As the market heats up and digitalization advances, the ability to provide personalized AI-driven services will be crucial for companies to gain a competitive advantage in the next decade [4]