从天价借展费到猫咪狂欢夜，上博古埃及大展是怎样炼成的

Core Insights - The "Pyramid at the Top: Ancient Egyptian Civilization Exhibition" at the Shanghai Museum achieved remarkable success, generating a total revenue of 760 million yuan and attracting 2.77 million visitors, setting world records for museum exhibitions [1][7][10] - The exhibition not only showcased 788 artifacts but also created a significant economic impact, driving over 35 billion yuan in city-wide consumption [1][7] Exhibition Overview - The exhibition ran for 13 months and included 788 artifacts, with a borrowing fee of 5 million USD and a total attendance of 2.77 million [1][3] - It was noted for its extensive online exposure, reaching 30 billion views across various platforms [1] Financial Performance - Total revenue from the exhibition exceeded 760 million yuan, with ticket sales contributing over 320 million yuan and cultural products generating more than 440 million yuan [7][8] - The exhibition's success led to a 65% increase in Chinese tourists visiting Egypt, highlighting its influence on international tourism [7] Cultural Products Development - The Shanghai Museum launched over 1,200 cultural products related to the exhibition, achieving sales of over 300 million items and generating 4.4 billion yuan in revenue, surpassing ticket sales [8][10] - The museum's cultural product strategy involved extensive market research and collaboration with local designers, resulting in a diverse range of products that appealed to modern consumers [10][11] Innovative Engagement Strategies - The museum introduced unique events such as the "Museum Cat Night," allowing visitors to bring their pets, which received overwhelming public interest and sold out quickly [14][15] - Additional themed events, including a New Year's celebration, were organized to enhance visitor engagement and integrate the museum into the community [17] Negotiation and Cost Management - The Shanghai Museum engaged directly with the Egyptian government for artifact borrowing, negotiating a borrowing fee of 6 million USD, which was significantly lower than initial quotes from intermediaries [3][5] - The total cost of organizing the exhibition reached 80 million yuan, representing a substantial investment from the museum [5]