从“情感经济”到“新兴产业” 江苏“TA”里淘金

Industry Overview - The pet economy in Jiangsu is rapidly evolving from a simple "survival" model to a more diversified and enjoyable consumption model, with a significant increase in non-essential spending such as medical services and grooming [2][3] - Jiangsu has approximately 12 million pets, accounting for about 10% of the national total, indicating a strong market potential driven by urbanization and rising emotional companionship needs [2][3] Market Growth - The overall scale of the pet industry in Jiangsu has surpassed 50 billion yuan, with a projected growth rate of over 35% in 2024, showcasing robust development momentum [3][4] - The pet food export value is expected to reach 11.28 billion yuan in 2024, reflecting a year-on-year increase of 10.5%, with major markets including the USA, EU, Japan, South Korea, and Southeast Asia [3][4] Industry Structure - Jiangsu is home to over 300 pet product manufacturing companies, establishing itself as a stronghold for pet product production and innovation [4][5] - The pet industry in Suqian has created a significant cluster effect, with a dedicated 1,800-acre pet industry park attracting 25 key enterprises and projected to achieve an output value of over 3 billion yuan in 2024 [4][5] Business Models - Companies like Super Peter are focusing on large-scale and standardized cat breeding, with plans to produce 3,000 cats per month starting next year, emphasizing health assurance through genetic testing and scientific breeding [3][5] - The integration of high-end retail, personalized services, and community operations is becoming a prevalent business model in the pet industry, as seen in Super Peter's operations [3][5] Innovation and Consumer Engagement - New consumer experiences are being created, such as pet-friendly bars and themed events, which are driving foot traffic and engagement in the pet economy [6][8] - Jiangsu cities are actively developing pet-friendly environments and facilities, such as pet-friendly shopping malls and social spaces, to enhance consumer interaction and satisfaction [8][9] Future Outlook - The pet industry in Jiangsu is expected to continue its rapid growth, with projections indicating that the market size could exceed 100 billion yuan by 2028, contributing significantly to the province's economic development [9]