Xin Lang Ke Ji·2025-08-18 09:47Core Insights - JD.com has opened its first Seven Fresh Food MALL in Harbin, which has seen a threefold increase in foot traffic and nearly 100% shopping conversion rate within two months since its opening [1] - The daily orders for takeout have doubled, positively impacting all partnered restaurant brands [1] Expansion Strategy - JD.com plans to expand the Seven Fresh Food MALL concept starting from Harbin, with a strategy to move from north to south across various cities [1] - The company is currently in discussions with over ten cities, including new first-tier, second-tier, and third-tier cities, aiming for multiple store openings in each city [1] Business Model Integration - From the second phase of the project, JD.com will combine the Seven Fresh Food MALL with Seven Fresh Kitchen, enhancing operational synergy [1] - This integration aims to provide a comprehensive local living ecosystem, connecting in-store and home delivery experiences [1] - The price range for Seven Fresh Food MALL is set between 30-50 yuan, while Seven Fresh Kitchen targets a lower price range of 10-20 yuan, catering to different consumer segments [1] - The strategy includes optimizing costs through a fully integrated supply chain, allowing for shared resources in ingredient procurement, kitchen usage, and delivery [1]