Core Points - The establishment of the "Media + Chenpi Star Oil Vine Collaboration 'Four Sharing' Center" marks a significant initiative to enhance cooperation between the Chenpi and Star Oil Vine industries in Guangdong and Guangxi [5][14][42] - This center aims to leverage media as a tool for promoting shared resources in research, production, market systems, and storage, thereby fostering industry integration and development [6][8][32] Group 1 - The center was inaugurated on August 18 and is a collaboration between the Xinhui-Ningming Guangdong-Guangxi cooperation working group and Southern Media Group [4][5] - The initiative is expected to enhance the quality and market presence of the Chenpi and Star Oil Vine products through a comprehensive approach that includes media, branding, culture, and market integration [8][32][36] - The collaboration will utilize the resources of 325 Chenpi distributors to promote the "Chenpi Star Oil Vine Healthy China Tour" and enhance the local specialty products [10][11][34] Group 2 - The project is part of a broader strategy in Guangdong to utilize media to support rural revitalization and improve the quality of local industries [15][16] - The partnership between Xinhui and Ningming has been ongoing for eight years, focusing on integrating the Chenpi and Star Oil Vine industries to create a comprehensive health industry chain [17][18][20] - The "Four Sharing" mechanism includes shared research and development, production facilities, sales channels, and storage solutions, significantly reducing product circulation costs [26][30][41]
300+渠道商联手赋能!媒体+陈皮星油藤粤桂协作“四个共享”中心揭牌
Nan Fang Nong Cun Bao·2025-08-18 10:33