Jing Ji Guan Cha Wang·2025-08-18 10:40Core Viewpoint - Great Wall Motors has officially launched its factory in Brazil, marking a significant step in its strategic expansion into the South American market, showcasing its commitment to local development and innovation [1][9]. Group 1: Factory Overview - The factory is located in Iracemapolis, São Paulo, covering an area of 1.2 million square meters with a building area of 94,000 square meters, and has an annual production capacity of 50,000 vehicles [1]. - Initial production will focus on models such as the Haval H6 series, Haval H9, and the 2.4T Great Wall Cannon, catering to the demand for intelligent and electric vehicles in Brazil [1]. Group 2: Strategic Layout - Great Wall Motors is not merely establishing production capacity but is implementing a comprehensive strategic layout that includes R&D, manufacturing, sales, and service in Brazil [1][3]. - The company aims to create a complete industrial chain in Brazil, including a research center and increased localization of parts, which is expected to generate 2,000 technical jobs and boost local GDP by 1.2% [3]. Group 3: Product and Market Strategy - Great Wall Motors is adopting a high-quality approach to entering the Brazilian market, contrasting with other brands that have relied on low-price strategies [2]. - The Haval H6 is positioned at a luxury price point, gaining recognition for its performance and advanced features among Brazilian consumers [2][7]. Group 4: Powertrain and Technology - The company is pursuing a comprehensive powertrain strategy in Brazil, focusing on hybrid, electric, and hydrogen technologies, including a specialized ethanol plug-in hybrid system [4]. - This approach positions Great Wall Motors as a rule-maker in local new energy technology standards, reflecting its deep understanding of the Brazilian market [4]. Group 5: Market Potential and Challenges - Brazil's automotive market is attractive due to its population of over 200 million and a projected new car sales growth of 14.1% in 2024, reaching 2.6349 million units [5][6]. - However, challenges include fluctuating import tariffs and strong competition from established foreign brands, necessitating a robust local presence for success [6][7]. Group 6: Brand Perception and Local Engagement - Great Wall Motors has built a positive brand image in Brazil, with local consumers recognizing the value and reliability of its vehicles, particularly in the SUV and pickup segments [7][8]. - The company engages with local communities through cultural initiatives, enhancing its brand resonance and trust with the Brazilian government [8]. Group 7: Global Expansion and Future Outlook - The Brazilian factory serves as a strategic hub for Great Wall Motors' expansion into the Latin American market, aiming to optimize its global market layout [9][10]. - The company has set a target of achieving 1 million units in overseas sales by 2030, with the Brazilian market playing a crucial role in this growth strategy [10][11].