Core Viewpoint - The automotive industry is undergoing a deep adjustment period, and the "818 Global Car Purchase Festival" organized by Autohome is injecting vitality into the sector through "real benefits and real subsidies" and "AI innovation" [1] Group 1: AI Empowerment - Autohome is fully advancing its "All in AI" strategy, focusing on intelligent car selection, purchase decision assistance, and smart marketing to create a comprehensive AI empowerment system [1][2] - The company has launched an AI smart assistant that integrates a vast database of car models, evaluations, and user feedback, providing precise recommendations based on user queries [2] - Autohome's self-developed Cangjie model has surpassed general models in understanding capabilities within the automotive vertical, achieving a score of 72.96 in the SuperCLUE evaluation, leading the automotive knowledge assessment by 13.63 points [3] Group 2: O2O Ecosystem and Global Strategy - Autohome is building an "O2O car ecosystem" and a global strategy to expand its boundaries, addressing the convenience of car viewing amid the rise of electric vehicles [5] - The company has established a network covering over 200 cities with "space stations and car exhibitions," facilitating a seamless connection from online information to offline transactions [5] - Autohome's overseas website launched on June 30, 2025, aims to eliminate information barriers for overseas users regarding Chinese car models, enhancing the accuracy of user profiles by 40% in the Middle East market [6] Group 3: Transformation and Future Goals - The company is transforming the automotive consumption decision-making process through AI and ecological collaboration, aiming to redefine the "automotive ecosystem" [7] - Autohome's ultimate goal is to become the "smart hub" of the automotive industry, transitioning from a media platform to an automotive technology ecosystem platform [7]
从流量补贴到AI赋能 汽车之家双轮驱动重构汽车消费价值链