官方通报：4人被控制，直播间被关闭！

Core Viewpoint - The report highlights the rampant fraud in the jade market of Zhenping County, Henan Province, where some merchants deceive consumers into purchasing counterfeit Hetian jade through illegal means [2][3][4]. Group 1: Investigation and Response - Following a media report on August 17, Zhenping County established a joint investigation team to address the issues raised, leading to the detention of four live-streaming hosts and individuals involved in producing fake certificates [2][3]. - The county plans to continue regulatory actions to standardize the jade market and encourages public supervision of their efforts [3][4]. Group 2: Fraudulent Practices - Merchants are using low-quality jade materials, such as Qinghai jade and Han jade, to create counterfeit Hetian jade, which is sold at significantly lower prices [4][5]. - A detailed process for creating fake Hetian jade involves using chemical agents for dyeing and polishing lower-end jade materials, which are then marketed as high-end products [4][5]. Group 3: Live Streaming and Sales Tactics - The rise of live-streaming e-commerce has led to a unique "walking broadcast" ecosystem in the jade market, where hosts promote jade products while often engaging in deceptive practices [6][7]. - Some live-streaming hosts stage interactions with merchants to create a false sense of competition and urgency, manipulating prices and consumer perceptions [6][7][8]. Group 4: Misleading Claims and Marketing - The jade products are often marketed with exaggerated claims of miraculous health benefits, targeting specific demographics such as older adults [10][11]. - The use of fabricated narratives and theatrical performances in live-streaming sessions has proven lucrative for companies involved in jade sales, leading to substantial profits [11].