Globenewswireยท2025-08-18 11:00Core Insights - Bath & Body Works is launching a new Disney Villains fragrance collection, inspired by iconic characters The Evil Queen and Maleficent, following the success of the Disney Princess Collection [1][2][4] - The collection aims to create powerful consumer experiences through scent, enhancing emotional engagement with Disney's storytelling [2][4][5] Product Details - The Disney Villains Collection features 39 products, including fine fragrance mist, body wash, lip gloss, candles, and more, with prices ranging from $1.95 to $79.95 [6] - The Evil Queen fragrance includes notes of dark red apple, vanilla suede, and wicked pear, while the Maleficent fragrance features sinister plum, midnight berries, and mystical woods [7][8] Launch Information - The collection will be available for Bath & Body Works loyalty members on August 26 and 27, and for all customers on September 3, 2025 [3][9] - This marks the first simultaneous launch of a collection in both domestic and international stores, expanding accessibility for Disney fans globally [3][4] Strategic Partnership - Bath & Body Works and Disney are deepening their collaboration to create culturally resonant products that engage consumers and expand their global reach [4][5] - The partnership is focused on leveraging iconic Disney characters to enhance brand storytelling and consumer experiences [4][5] Company Background - Bath & Body Works is a leader in personal care and home fragrance, operating 1,900 locations in the U.S. and Canada, and 524 international franchised locations as of May 2025 [10] - The company emphasizes agility and innovation in its supply chain to deliver quality products at affordable prices [10]