创想三维冲刺港股IPO：腾讯为其股东 毛利率净利率研发均落后同行 原最大客户收入贡献降六成

Core Viewpoint - Shenzhen Creality 3D Technology Co., Ltd. (referred to as "Creality") has submitted its IPO application to the Hong Kong Stock Exchange, aiming to raise funds for R&D, overseas operations, global brand promotion, strategic partnerships, and working capital [1][2]. Financial Performance - Creality's revenue for 2022, 2023, and 2024 was 1.346 billion, 1.883 billion, and 2.288 billion RMB, respectively, with a compound annual growth rate (CAGR) of 30.4%. In Q1 2025, revenue further increased to 708 million RMB [3]. - However, net profit showed a declining trend, with figures of 104 million, 129 million, and 89 million RMB for the same years, reflecting a 31.01% year-on-year decrease in 2024 [3][4]. - The company's gross margin was 28.8%, 31.8%, and 30.9% from 2022 to 2024, significantly lower than the industry average of over 50% [3][4]. Market Challenges - North America is the largest market for Creality, contributing 33.3% of Q1 2025 revenue at 240 million RMB. However, the company faces pressure from increased tariffs, with rates rising from 25% to between 55% and 60.8% [5]. - Competitors have raised prices in response to tariffs, which may impact Creality's pricing strategy and profitability in the future [5]. R&D and Competitive Position - Creality's R&D expenditure as a percentage of revenue was only 6.5% in 2024, compared to the industry average of 19.6%, indicating a lack of investment in innovation [6][7]. - The company has seen a decline in market share, dropping from 27.9% in cumulative shipments from 2020 to 2024 to 16.9% in 2024 [8]. Customer Dependency - The revenue contribution from the top five customers decreased from 36.9% in 2022 to 14.1% in Q1 2025, indicating a decline in customer quality and potential future growth constraints [9][10]. - The largest customer’s revenue contribution fell by over 67% from 2022 to 2023, highlighting volatility in customer revenue [10]. E-commerce Strategy - Creality plans to invest in the Nexbie e-commerce platform, which aims to sell 3D printed products. However, the necessity and efficiency of this investment are questioned given the existing distribution channels and intense market competition [12].