伽马数据：7月中国游戏市场规模为290.84亿元 环比增长8.14% 同比增长4.62%

Core Insights - The Chinese gaming market reached a size of 29.084 billion yuan in July 2025, with a month-on-month growth of 8.14% and a year-on-year growth of 4.62% [1] - The growth in the gaming market is primarily driven by mobile and client games, with new and mature products contributing significantly to the revenue increase [1] Client Games Market - The client games market in China grew to 6.637 billion yuan in July 2025, reflecting a month-on-month increase of 13.13% and a year-on-year increase of 16.56% [3] - The growth was mainly attributed to mature products, new releases, and cross-platform products, with significant contributions from titles like "斗罗大陆：猎魂世界" and "大航海时代：传说" [3] Mobile Games Market - The mobile games market size reached 21.36 billion yuan in July 2025, with a month-on-month growth of 6.36% and a year-on-year growth of 0.92% [5] - Notable performances were seen in new releases and mature products, particularly "三角洲行动" and "王者荣耀," which benefited from seasonal updates and promotional activities [5] Top Games Performance - In July 2025, the top 10 mobile games saw 70% of products maintaining or improving their rankings, with "崩坏：星穹铁道" achieving the most significant rise, climbing 39 places [7] - "三角洲行动" and "蛋仔派对" also showed notable upward trends in their rankings due to successful updates and promotional events [7] iOS Download Rankings - "三角洲行动" topped the iOS download rankings in July 2025, with new IP games like "斗罗大陆：猎魂世界" and "纸嫁衣8千子树" also making significant entries [9] - "斗罗大陆：猎魂世界" achieved strong performance, ranking first in the App Store free chart shortly after its launch [14] Overseas Market Performance - The overseas market for Chinese self-developed games generated a revenue of 1.693 billion USD in July 2025, marking a month-on-month growth of 8.2% and a year-on-year growth of 6.76% [16] - "崩坏：星穹铁道" led the revenue growth in overseas markets, supported by new content and collaborations with popular IPs [18]