Core Insights - Xtep International Holdings Limited reported a 7.1% increase in revenue to 6.838 billion yuan for the six months ending June 30, 2025, with a gross margin of 45.0% [1] - Operating profit grew by 9.1% to 1.305 billion yuan, while profit attributable to ordinary shareholders surged by 21.5% to 914 million yuan [1] Group Performance - The professional sports segment showed strong performance with revenue reaching 785 million yuan, marking a robust 32.5% year-on-year growth, accounting for 11.5% of total revenue [1] - The operating profit for this segment increased significantly by 236.8% to 78.6 million yuan, driven primarily by strong growth from Saucony and stable contributions from Merrell [1] Brand Development - Saucony's revenue exceeded 1 billion yuan in 2024 and continued its high growth momentum in the first half of 2025, becoming a popular international brand in major marathon events [2] - The brand is undergoing a comprehensive transformation in brand positioning, store design, and product lines to enhance its high-end sports brand image, with 155 stores in mainland China as of June 30, 2025 [2] - Saucony's running shoes have the highest wearing rate among international brands in key marathon events in China, reinforcing its influence in the professional running sector [2] Strategic Focus - Merrell is focusing on e-commerce and three core product lines: trail running, hiking, and creek walking, enhancing product performance, comfort, and durability through innovative technology [3] - The company is successfully implementing a "dual-engine" model with steady growth from the main brand and the professional sports segment, laying a foundation for continued net profit growth [3] - Looking ahead, the company plans to leverage Saucony's high-end positioning and Merrell's outdoor advantages to expand its influence in professional and niche markets [3]
特步国际上半年净利润上涨超20% 第二曲线索康尼延续高增长