华润啤酒从原料供应端赋能“国麦振兴”

Core Viewpoint - The "National Barley Revitalization" project initiated by China Resources Beer aims to address the challenges faced by the domestic barley industry, including cost pressures and supply chain resilience, by establishing standardized cultivation and processing practices [2][3]. Group 1: Project Overview - The project involves collaboration among experts to create a comprehensive standardization process covering barley seed cultivation, irrigation, pesticide application, malting, and brewing [2]. - The project has shown significant results in Hohhot, leading to the successful launch of "Keng 14" beer, which is brewed entirely from domestically sourced barley [2]. Group 2: Economic and Social Impact - The project has created economic value and increased local farmers' income, contributing to the local economy [2]. - The integration of barley beer tasting into tourism and dining experiences is planned to enhance local cultural and tourism consumption [3]. Group 3: Industry and Environmental Benefits - The project has improved the quality of malt produced, with a yearly increase in the premium malt rate due to standardized cultivation and quality orders [3]. - The initiative promotes a sustainable supply chain, reducing water and energy consumption while lowering carbon emissions across the industry [4][5]. Group 4: Broader Implications - The "National Barley Revitalization" project is seen as a key measure to overcome industry bottlenecks and exemplifies corporate social responsibility aligned with national strategies [3]. - The project integrates ESG principles throughout the entire barley supply chain, from seed cultivation to beer production [3][5].