调查显示上半年汽车经销商亏损比例升至52.6% 仅三成完成上半年销售目标

Core Insights - The survival status of automotive dealers in China has worsened significantly in the first half of 2025, with only 30.3% achieving their sales targets, and over 52.6% reporting losses [1][2][4] Group 1: Sales Performance - Only 30.3% of automotive dealers met their sales targets in the first half of 2025, with 29.0% achieving less than 70% of their goals [2] - Among different brand categories, luxury brands performed slightly better than joint venture and independent brands in terms of target completion [2] Group 2: Pricing Issues - A staggering 74.4% of automotive dealers faced varying degrees of price inversion, with 43.6% experiencing price inversions exceeding 15% [3] - Price inversion has severely impacted cash flow for dealers, particularly those selling traditional fuel vehicles, leading to significant losses in new car sales [3] Group 3: Profitability and Losses - The proportion of automotive dealers reporting losses rose to 52.6% in the first half of 2025, with only 29.9% reporting profits [4] - New car sales contributed negatively to gross profit at -22.3%, while after-sales and financial insurance contributed positively at 63.8% and 36.2%, respectively [4] - Independent brand dealers in the new energy sector fared better, with 42.9% reporting profits compared to only 25.6% of traditional fuel vehicle dealers [4] Group 4: Dealer Satisfaction - Overall satisfaction among automotive dealers has declined, with a score of 64.7, significantly lower than at the end of 2024 [5] - Dealers expressed dissatisfaction due to increased price inversions, reduced profit margins, and a lack of support from manufacturers, particularly in new and used car sales [5] - The survey covered 936 valid responses from various automotive dealer groups, indicating a broad representation of the industry's challenges [5]