保时捷宣布升级北京零售战略：长安、金港双店整合焕新“睿境计划”旗舰店

Core Insights - Porsche is actively planning a new layout for its direct business in Beijing to adapt to the rapid development and complex challenges of the luxury car market in China [1] Group 1: Strategic Business Layout - Porsche is upgrading its retail network to enhance operational efficiency in the capital region and optimize customer experience [1] - The Beijing Chang'an Porsche Center and Beijing Jinguang Porsche Center will merge and relocate to a new facility, the Beijing Chaoyang Porsche Center, within the year [1] - The new center will serve as a benchmark project for the "Rui Jing Plan" retail concept, focusing on community culture and immersive experiences to cater to a broader customer base [1] Group 2: Customer and Employee Impact - The business integration will follow a human-centered approach, implementing a phased plan to ensure a smooth transition and minimize impact on customers and employees [1] - The after-sales service center at the Beijing Chang'an Porsche Center will continue to operate normally and will not be affected by the integration [1] - Porsche guarantees that all customers will continue to receive the brand's globally unified after-sales service standards, ensuring a consistent service experience [1]