DigiAsia Indonesia Revamps Strategy, Shifts from Super App to Simple App to Strengthen Embedded Finance Growth

Core Insights - DigiAsia Bios is shifting its business model from a "super app" to a "simple app" strategy to enhance core financial services and scale its embedded wallet offering for third-party platforms [1][4] - The new simple app will focus on frequently used financial transactions, improving transaction efficiency and integrating embedded finance solutions into partner applications [2][4] - The strategy includes leveraging artificial intelligence to enhance onboarding, KYC processes, and fraud detection, aimed at increasing security and accelerating growth for partners and end-users [3][4] Company Strategy - The shift to a simple app is intended to strengthen DigiAsia's position as Indonesia's leading embedded wallet provider, focusing on impactful user needs [4] - AI-driven enhancements in KYC and fraud detection are expected to boost traction among third-party partners and end-users [4] - The company aims to align its product roadmap with the evolving needs of Indonesia's digital economy, reinforcing its commitment as a trusted embedded finance partner [4][5]