Core Viewpoint - 易点天下's performance in the first half of 2025 shows significant growth driven by market expansion and technological iteration, particularly in the e-commerce sector, which has seen over 100% year-on-year growth [2][3]. Financial Performance - The company achieved operating revenue of 1.737 billion yuan, a year-on-year increase of 59.95% [2]. - Net profit attributable to shareholders was 144 million yuan, up 8.81% year-on-year [2]. - Adjusted net profit, excluding exchange gains and losses, was 162 million yuan, reflecting a 15.46% increase [2]. Market Expansion - 易点天下 has actively seized global opportunities, particularly in the e-commerce sector, supporting major clients like Alibaba and SHEIN to penetrate emerging markets [3]. - The e-commerce segment and other application-related businesses experienced year-on-year growth rates of 102.22% and 45.60%, respectively [3]. Technological Advancements - The company has made significant progress in its programmatic advertising platform, zMaticoo, which now has over 10,000 partnered apps and an 85% coverage rate in the Asia-Pacific region [4]. - A new round of programmatic advertising technology upgrades is underway, focusing on deep neural networks and Transformer models to enhance system stability and developer monetization efficiency [5]. AI Integration - 易点天下 is leveraging AI technologies to create a comprehensive marketing ecosystem, with a focus on generative AI since the GPT-3 era [5]. - The company has developed AI-driven marketing solutions, including AI Drive 2.0 and AdsGo.ai, to enhance its service capabilities [5]. R&D Investment - In the first half of the year, the company's R&D investment reached 60.4535 million yuan, a year-on-year increase of 26.23% [6]. - The ongoing investment in AI capabilities is expected to drive future growth as Chinese companies expand internationally [6].
易点天下上半年电商业务增长同比翻番