华为重返中国手机市场第一，Q2智能手机出货量终结六连增

Core Insights - The Chinese smartphone market experienced a decline in shipments in Q2 2025, with a total of 68.86 million units shipped, representing a year-on-year decrease of 4.1%, ending a six-quarter growth streak [1][2] - Huawei regained the top position in the Chinese market with a shipment of 12.5 million units, capturing approximately 18% market share, despite a slight decline of 3.4% compared to the previous year [1][2] - The overall market is under pressure, with major competitors like Vivo and OPPO facing significant declines in shipments, while Xiaomi was the only brand among the top five to achieve positive growth [2] Market Dynamics - The competitive landscape among leading smartphone manufacturers has intensified, with Huawei, Vivo, OPPO, Xiaomi, and Apple being the top five players in the market [2] - Vivo and OPPO reported shipments of 11.9 million and 10.7 million units respectively, reflecting year-on-year declines of 10.1% and 5.0% [2] - Xiaomi's shipments reached 10.4 million units, marking a year-on-year increase of 3.4%, attributed to a strong performance in Q1 but a lack of new product launches in Q2 [2] Broader Market Trends - The global smartphone market saw a slight year-on-year growth of 1.0% in Q2 2025, reaching 295.2 million units, with Samsung maintaining its lead due to strong sales of its mid-range A series [3] - Economic uncertainty has negatively impacted demand in the low-end market segment in China, contributing to the overall decline in the domestic market [3] - The anticipated "national subsidy" policy had limited impact on market demand, and the mid-year "618" e-commerce promotion primarily served to clear existing inventory rather than stimulate new device sales [3]