Can Costco's Affirm Tie-Up Accelerate Digital Sales in Q4?

Core Insights - Costco Wholesale Corporation's partnership with Affirm to offer "Buy Now, Pay Later" (BNPL) financing is expected to enhance digital sales, particularly for high-value items like appliances and electronics, by reducing psychological barriers for budget-conscious consumers [1][3] Digital Sales Performance - E-commerce comparable sales increased by 14.8% in Q3 of fiscal 2025, with website traffic rising by 20% and average order values up by 3% [2][8] - Costco Logistics reported a 31% year-over-year increase in big and bulky e-commerce deliveries, indicating a strong demand in this segment where BNPL could further drive adoption [2][8] Competitive Landscape - Competitors such as Walmart and Amazon have already integrated BNPL options into their platforms, with Walmart focusing on seasonal items and electronics, while Amazon offers Amazon Pay Later to facilitate monthly payments [5][6] Financial Metrics - Costco's stock has performed well, with shares increasing by 11.4% over the past year, surpassing the industry's growth of 7.7% [7] - The Zacks Consensus Estimate indicates year-over-year sales growth of 8.1% and earnings per share growth of 11.6% for the current financial year [10] Valuation - Costco's forward 12-month price-to-earnings ratio is 48.96, which is higher than the industry average of 32.67, reflecting a Value Score of D [9]