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“空调被小米超越”?格力回应
Zhong Guo Ji Jin Bao·2025-08-18 13:37

Core Viewpoint - Gree Electric Appliances maintains its leading position in the online air conditioning market for July, despite claims from Xiaomi that it surpassed Gree's sales [1][4]. Group 1: Company Responses - Gree's marketing director, Zhu Lei, stated that the online sales data circulating on social media does not match the findings from Aowei Cloud Network, which shows Gree ranked second and Xiaomi third in July [4][6]. - Zhu emphasized that Gree has maintained the highest customer satisfaction for 16 consecutive years, according to the China Standardization Research Institute [6]. Group 2: Xiaomi's Position - Xiaomi's executives, including President Lu Weibing, acknowledged the growth in their air conditioning sales, citing a 53.9% year-on-year increase, and emphasized the importance of innovation in the traditional home appliance sector [9][15]. - Lu Weibing also welcomed other appliance brands to join Xiaomi's ecosystem to accelerate the smart home appliance trend [12][9]. Group 3: Market Dynamics - The competition between Gree and Xiaomi in the air conditioning sector has been ongoing, with both companies frequently exchanging remarks about their market positions [14]. - Xiaomi has been expanding its production capabilities, with a new smart appliance factory in Wuhan set to begin large-scale production by the end of the year [15][16].