美图秀秀母公司，日赚260万

Core Insights - Meitu's revenue growth has significantly slowed in the first half of 2025, achieving a revenue of 1.82 billion RMB, a 12.3% increase year-on-year, compared to 28.6% in the previous year [1][2] - The company reported a net profit of 397 million RMB, reflecting a 30.8% year-on-year increase, while adjusted net profit reached 467 million RMB, up 71.3% [1][2] - The shift in revenue structure is notable, with the imaging and design products segment showing a substantial increase of 45.2% to 1.35 billion RMB, while the beauty solutions segment saw a drastic decline of 88.9% [2][3] Revenue Breakdown - For the first half of 2025, revenue from imaging and design products accounted for 74.2% of total revenue, up from 57.4% in 2024 [4] - Advertising revenue increased by 5% to 433 million RMB, while beauty solutions revenue dropped to 30 million RMB, contributing only 1.7% to total revenue [2][4] - The overall gross profit for the first half of 2025 was 1.34 billion RMB, with a gross margin of 73.6%, an increase of 8.7 percentage points from the previous year [2][5] Strategic Focus - The company has been focusing on core business areas by reducing non-core operations, which has led to a significant increase in the contribution of imaging and design products to total revenue [3][5] - Meitu's management has implemented organizational changes to enhance decision-making speed and competitiveness in response to the opportunities and challenges posed by AI technologies [5] - The number of global monthly active users reached 280 million, with a 42% increase in paid subscription users, indicating a growing monetization strategy [5]