第七届大运河文旅博览会在苏州落幕

Core Insights - The 7th Grand Canal Cultural Tourism Expo concluded in Suzhou, attracting nearly 160,000 attendees and surpassing 520 million online viewers, marking a 23% increase in physical attendance compared to the previous year [1][2] Group 1: Event Overview - The expo featured five major themed exhibitions with participation from 912 organizations, a 40% increase in exhibitors compared to the last event, with 65% of exhibitors coming from outside the province [1][2] - The event showcased cultural tourism products from 12 provinces and cities along the Grand Canal, including 56 cities and 425 enterprises, emphasizing collaboration and cultural exchange [2] Group 2: Innovative Exhibits and Activities - A range of innovative activities and products were launched, including the first museum-original gamified VR immersive exploration exhibition from the Yangzhou Grand Canal Museum, attracting over 2,300 visitors [3] - The expo featured 39 tourism robots and virtual digital humans from eight tech companies, with two new Bot-H type humanoid robots making their debut [3] Group 3: Cultural Integration and Sales - The event integrated traditional culture with modern elements, attracting a younger audience, with over 60% of attendees under 35 years old, and nearly 50% visiting as families [4] - The expo's cultural and creative products generated sales of approximately 2.51 million yuan, with 107,000 yuan in sales from the "Su Chao" themed products [4] Group 4: Business Opportunities - The expo served as a platform for industry insights and collaboration, hosting 62 matchmaking sessions with 412 buyers signing nearly 1,000 intent agreements, resulting in an on-site transaction value of 298 million yuan [5]