微山湖大闸蟹登陆龙贵商超，齐鲁农超贯通"湖蟹直达"新链路

Core Viewpoint - The launch of "Qilu Agricultural Supermarket - Clear Water Crab Gift" marks the entry of the high-quality MiShan Lake hairy crabs into the Jining Longgui supermarket, leveraging rapid logistics to deliver fresh crabs directly to consumers' tables [1] Group 1: Product and Quality - MiShan Lake is the largest freshwater lake in northern China, providing unique ecological resources that yield high-quality hairy crabs with rich meat and soft yellow roe [1] - The annual production of MiShan Lake hairy crabs reaches 18,000 tons, with a farming area of 200,000 acres [1] - The crabs have received multiple national awards, including gold medals at the China International Modern Fisheries Expo and the Shanghai Crab Expo [1] Group 2: Distribution and Sales Strategy - The collaboration with Longgui supermarket is part of the "Five Unifications" project, which standardizes seedling, breeding, purchasing, sales, and branding [1] - Longgui supermarket will implement a quality assurance mechanism that includes direct sourcing, cold chain daily distribution, and dual landmark certification [1] - Consumers can trace the origin of the crabs through a QR code, providing transparency about the product [1] Group 3: Market Impact - The new model of "Qilu Agricultural Supermarket + Supermarket Terminal" aims to enhance the upward channel for high-quality agricultural products and boost the value of the "Good Products Shandong" regional public brand [1] - Consumers can purchase live crabs at a special discount at the Longgui supermarket Jin Yu Road store starting immediately [1]