Mei Ri Jing Ji Xin Wen·2025-08-18 14:21Core Insights - JD.com is expanding its offline retail presence with the launch of new formats such as the Seven Fresh Food MALL and discount supermarkets, aiming to leverage its supply chain expertise in physical retail [2][3][9] Group 1: Seven Fresh Food MALL - The first Seven Fresh Food MALL opened two months ago, with CEO Xu Ran personally overseeing operations, indicating a strong commitment to this new retail format [2] - Since its opening, foot traffic has increased over three times, with a near 100% purchase rate, suggesting high consumer engagement [2] - The MALL plans to expand its delivery service with a new model called "cross-store selection, one order delivery," which allows customers to order from multiple stores in a single delivery [4][5] Group 2: Discount Supermarkets - JD.com opened its first large discount supermarket, attracting over 100,000 customers within two days, showcasing strong initial demand [3] - The discount supermarket features over 5,000 SKUs, focusing on fresh food and daily necessities, and is approximately 3 to 4 times larger than typical stores in the industry [8] - The supermarket's strategy includes direct sourcing from producers and factories to minimize costs and offer competitive pricing [8] Group 3: Supply Chain Integration - JD.com emphasizes that its delivery service is fundamentally about enhancing its supply chain, differentiating its model from competitors like Meituan [6] - The integration of supply chain logistics allows for efficient delivery of fresh produce and other goods, reducing inventory pressure for merchants [6] - The company is exploring synergies between its various retail formats, indicating a strategic approach to resource utilization [6] Group 4: Market Strategy and Future Plans - JD.com is actively pursuing a nationwide expansion of the Seven Fresh Food MALL, with plans to open multiple locations in cities like Beijing and Xi'an [5] - The company aims to create a seamless online and offline shopping experience, recognizing the importance of physical stores in reaching diverse consumer demographics [10] - Analysts suggest that JD.com's focus on offline retail is a response to the saturation of online markets, with a belief that physical stores can enhance customer engagement and sales [10]