MSNBC To Rebrand As ‘MS NOW'

Group 1 - MSNBC will rebrand itself as "MS NOW," which stands for My Source, News, Opinion, World, later this year to emphasize its mission of providing breaking news and opinion journalism based on accurate facts [3][5] - The decision to change the name was made after significant debate and is part of NBC's strategy to spin off its cable properties into an independent media company called Versant [4][5] - The new branding reflects a desire for independence from NBCUniversal, with the CEO of Versant stating that the future success of the network is not tied to remaining within the NBC family [5][6] Group 2 - The familiar name MSNBC, which originated from a partnership with Microsoft in 1996, will be replaced as part of the transition, although the partnership formally ended in 2012 [10] - CNBC will retain its name but will remove the peacock logo, indicating a broader rebranding effort across NBC's cable properties [9] - The rebranding will be supported by a significant marketing campaign to familiarize viewers with the new "MS NOW" identity [9]