别人抢年轻人 《戏台》“宠了”中老年人

Core Insights - The film "The Stage" has achieved a box office of 395 million yuan within 25 days of release, with an average rating of 8.0 from 146,000 viewers on Douban [1] - The film stands out for its solid script and tight structure, lacking star power or major IP backing [1] - Director and lead actor Chen Peisi makes a notable return to the big screen after over 30 years, with his son Chen Dayu gaining recognition for his role [1] Audience Engagement - The film has successfully attracted older audiences who typically do not frequent cinemas, highlighting a unique demographic engagement [1] - A memorable moment during an out-of-town roadshow showcased the contrast between younger viewers focused on social media and older viewers assisting each other, indicating a different cultural engagement [1] Market Positioning - "The Stage" targets a demographic of middle-aged and older viewers, contrasting with other summer films that focus on audiences under 40 [1] - The film addresses the spiritual needs of older audiences, suggesting a market opportunity for content catering to this demographic beyond traditional leisure activities [1]