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格力回应小米空调线上销量争议,称7月线上市场仍领先
Mei Ri Jing Ji Xin Wen·2025-08-18 14:59

Core Viewpoint - The recent discussion regarding Xiaomi surpassing Gree in online air conditioner sales in July has been addressed by Gree's marketing director, who claims that Gree still maintains its leading position in the online market for that month [1]. Company Performance - Gree's market share in the online air conditioner segment for July is reported at 15.22%, showing a decrease of 1.1% year-on-year [3]. - Xiaomi's market share is at 16.71%, with a year-on-year increase of 2.83% [3]. - Midea leads the market with a share of 18.61%, but it has seen a decline of 2.74% year-on-year [3]. Market Data - The total online air conditioner sales volume for July is reported at 25.07 million units [4]. - Gree's average selling price is 3488 yuan, reflecting a year-on-year increase of 10.16% [3]. - Xiaomi's average selling price is 2513 yuan, with an increase of 11.37% year-on-year [3]. Competitive Landscape - The competitive landscape shows that Midea, Gree, and Xiaomi are the top three brands in the online air conditioner market, with Gree and Xiaomi closely competing for market share [1][3]. - Other brands like Haier and Hisense have market shares of 7.00% and 2.59%, respectively, with varying year-on-year performance [3][4].