Cai Jing Wang·2025-08-18 15:41Core Insights - The three major Japanese automakers, Toyota, Honda, and Nissan, are experiencing unprecedented profit declines in the first quarter of fiscal year 2026 (April to June 2025) due to various factors, particularly in the Chinese market where their influence has significantly waned [1][2][5] Group 1: Financial Performance - Toyota reported a sales revenue of 12.25 trillion yen for Q1 2026, a year-on-year increase of 3.5%, but its operating profit fell by 11% to 1.17 trillion yen, and net profit dropped by 37% to 841.35 billion yen [2] - Honda's Q1 2026 sales revenue was 5.34 trillion yen, a decrease of 1.2% year-on-year, with operating profit down 49.6% to 244.17 billion yen and net profit down 50.2% to 196.67 billion yen [2] - Nissan's Q1 2026 revenue fell by 9.72% to 2.7069 trillion yen, resulting in a net loss of 115.7 billion yen, marking the fourth consecutive quarter of losses [3] Group 2: Strategic Adjustments - Toyota has adjusted its annual profit forecast downwards, expecting an operating profit of 3.20 trillion yen, a reduction from the previous estimate of 3.80 trillion yen, and net profit expectations have been lowered from 3.1 trillion yen to 2.66 trillion yen, reflecting a year-on-year decline of approximately 44% [2] - Honda is shifting its focus towards enhancing product intelligence and accelerating hybrid technology while slowing down its electric vehicle initiatives [4] - Nissan plans to cut its workforce by 20,000 employees globally by the fiscal year 2027, which is about 15% of its total workforce, and reduce its number of global factories from 17 to 10 [3] Group 3: Market Dynamics in China - Japanese brands' retail market share in China was only 12.9% in July, unchanged from the previous year but significantly down from a peak of 24.1% in 2020 [5] - Toyota's sales in China for the first half of 2025 reached 837,700 units, a year-on-year increase of 6.8%, with local strategies being accelerated [8] - Honda's sales in China for July 2025 were 44,817 units, a decline of 14.7%, and cumulative sales for the first seven months were down 23.16% [9] - Nissan's deliveries in China for the first half of 2025 were 279,500 units, a drop of 21.3% compared to the previous year [9] Group 4: Competitive Landscape - The overall Chinese passenger car market saw a retail sales volume of 10.901 million units in the first half of 2025, with domestic brands capturing 64% of the market share, while Japanese brands saw a 9% decline in retail sales [12]