Spotify's Price Hikes Leverage Non-Music Content For Higher Profits
Earlier this month, Spotify lifted prices in various emerging and secondary markets. Those adjustments, which followed the company's earnings release, largely impacted regions excluded from the sweeping third-quarter 2023 price cycle. Also Read: Spotify Rallies As Price Increases, Apple App Win Fuel Investor Optimism The strategic adjustments, which target about 25% of its global premium subscriber base, are expected to boost gross margins, especially as non-music content like audiobooks and podcasts reduce ...