Mei Ri Jing Ji Xin Wen·2025-08-18 16:22Core Viewpoint - The recent surge in the film and television sector is closely linked to the "21 Measures" issued by the National Radio and Television Administration (NRTA), which aims to revitalize the industry by addressing key pain points such as the cap on episode counts and restrictions on seasonal broadcasts [1][3][8]. Industry Impact - The NRTA's "21 Measures" include lifting the 40-episode cap, removing the one-year interval requirement for seasonal dramas, and relaxing restrictions on the broadcast ratio of historical dramas, which are expected to significantly benefit the industry [1][8]. - Following the announcement, the film and television stocks experienced a collective surge, with the cultural media index rising by 3.11% and a net inflow of over 10.257 billion yuan into the sector [4][6]. Market Dynamics - The industry has faced challenges such as tightened procurement by platforms, increased restrictions on episode counts, and capital withdrawal, leading to a decline in both production and viewership [3][7]. - The introduction of the "21 Measures" is seen as a timely intervention, with industry insiders expressing optimism about the potential for increased production and creative freedom [3][9]. Company Opportunities - Companies like Baidu Qiancheng and Huanrui Century are expected to be among the first to benefit from the new policies, allowing them to explore previously restricted themes and formats [7][9]. - The measures are anticipated to stimulate the production of high-quality long dramas, which have been under pressure from the rise of short dramas [7][9]. Future Outlook - The NRTA's initiatives are viewed as a means to rejuvenate the long drama market, with expectations of increased investment and production activity in the coming months [9][14]. - Industry experts believe that the adjustments will lead to a more favorable environment for high-quality IP development, potentially reversing the trend of declining production numbers [9][14].