Shopify Benefits From Growing Merchant Base: Should You Buy or Wait?

Key Takeaways SHOP's merchant revenues hit $2.02B in Q2, up 36.6% year over year, led by rising GMV and payments adoption.Shop Pay processed $27B in GMV in Q2 2025, soaring 65% year over year, highlighting strong customer uptake.Partnerships with Microsoft, Roblox, and major brands like Starbucks and Canada Goose boost Shopifys reach.Shopify (SHOP) is benefiting from its strong growth in its merchant base. New merchant-friendly tools, such as Shop Minis, Shop Cash, and Sign in with Shop, as well as Shop Pay ...