Bed Bath & Beyond Parent ‘Reclaims' Company Name

Company Overview - Beyond will reclaim the name Bed Bath & Beyond and start trading under the ticker symbol BBBY on the New York Stock Exchange from August 29 [2] - The name change emphasizes the value of the Bed Bath & Beyond brand while maintaining a focus on revenue growth and profitability [3] Strategic Initiatives - The company aims to monetize blockchain assets, particularly through tZERO and GrainChain, and is focused on reacquiring the Buybuy Baby brand [3][4] - A new initiative called 'LifeChain' will integrate consumers' financial and digital assets into a secure digital wallet, supported by Salesforce technology [5] Financial Developments - Bed Bath & Beyond declared bankruptcy in April 2023, leading to Overstock acquiring its intellectual property and some digital assets for $21.5 million [5] - In 2024, Beyond announced a $25 million investment in Kirkland's, which will lead to the establishment of smaller Bed Bath & Beyond locations [6] Future Plans - Over the next 24 months, additional Kirkland's locations will be converted into small to midsize Bed Bath & Beyond and Buybuy Baby stores, continuing to accept the iconic Bed Bath & Beyond coupons [7]