数字文化产业激活万亿蓝海

Core Insights - The 2025 World Artificial Intelligence Conference in Shanghai highlighted the integration of technology and culture, showcasing the potential of AI in various cultural sectors such as art, tourism, and gaming [1] - China's digital cultural industry is experiencing significant growth, with projected revenues exceeding 6.67 trillion yuan in 2024, accounting for nearly 5% of GDP and a growth rate of 12.4% [1] - The transformation of China's digital cultural industry is shifting from participation to leadership in the global value chain, contributing to the reconstruction of international cultural discourse [1] Industry Overview - The digital cultural industry in China is becoming a crucial engine for cultural prosperity and economic growth, driven by the deep integration of technology and content innovation [1] - The emergence of platforms like TikTok and games like "Black Myth: Wukong" illustrates China's active role in the global cultural landscape [1] Challenges and Opportunities - Challenges include content innovation homogenization and superficial application of digital technologies, with a concentration of resources in economically developed regions [2] - There is a need for collaborative efforts to transition the digital cultural industry from quantitative accumulation to qualitative leaps, supported by policy frameworks and technological advancements [2] Policy Recommendations - Recommendations include enhancing the national cultural big data system, establishing standards for technology interfaces, content quality, and copyright protection, and supporting disruptive technologies like AIGC and XR in cultural applications [2] - Optimizing regional collaboration mechanisms and establishing digital cultural computing centers in underdeveloped areas are also suggested [2] Corporate Practices - Companies are encouraged to strengthen technological innovation and focus on high-quality IP that embodies Chinese aesthetics, such as the game "Honor of Kings" [3] - There is a call for increased investment in proprietary algorithms and smart creation tools to reduce reliance on foreign technologies [3] Consumer Engagement - Enhancing digital cultural consumption experiences and promoting accessible products for all demographics are essential for activating consumer potential [3] - Encouraging a healthy consumption ecosystem and fostering active participation in cultural production among consumers are also highlighted [3]