Xin Lang Cai Jing·2025-08-18 23:18Core Viewpoint - The competition in the air conditioning market is intensifying, with Xiaomi reportedly surpassing Gree in online sales, marking a significant shift in market dynamics [1][2]. Market Share Data - In July, Xiaomi's online market share reached 16.71%, while Gree's was 15.22%, positioning Xiaomi as the second-largest player in the online segment [1][2]. - Midea remains the leader with a market share of 19.98% [2]. Company Strategies - Xiaomi is focusing on affordable pricing and high value for money in its product offerings, which has contributed to its rapid growth in the home appliance sector [2]. - Gree, on the other hand, is maintaining a strategy centered around mid-to-high-end products, emphasizing quality and customer satisfaction [2]. Industry Dynamics - The competition is seen as beneficial for the industry and consumers, driving innovation and improvement [3]. - Gree's market success is attributed to its long-standing reputation for customer satisfaction, having been rated first in customer satisfaction for 16 consecutive years [2][3].